2007 the 25th SPACE PRIZE for international students of architectural design Theme Public Space, Public Force, Public Imagination Jury Raoul Bunschoten_Founding Director of CHORA, Architecture and Urbanism Park Youn-shim_President of Jangwon Arcadia & Architects Associates   jury report   Best Prize Fashion Virus GERMANY Volker Zinssmeister, Hannah Demmin HafenCity University Hamburg         Online shopping has potential - couldn't that be transformed into architecture? Yes indeed - Welcome to "Fashion virus." We are selling more than just t-shirts. We are selling an atmosphere, a combination of online and emotion store. The fashion virus system is related to the idea of " User Created Content " : for example, the web2.0, with systems such as ebay, weblogs and Wikipedia. It is a public space, open 24 hours, 365 days a year, with online access. We created a multifunctional event platform, where all kinds of events take place (fashion shows, dj events...). All public events are broadcasted over www.fashion-virus.com. It feels as if you are in New York, Tokyo, and Berlin at the same time! The stores function like vending machines connected worldwide: Push a button and your merchandise is thrown out like a soda can! A network of stores situated in the most important fashion locations around the world. All stores are connected by an Interface, where everyone can buy and sell! It? a connecting platform between salesmen, customers, and worldwide fashion virus stores. The main task is to transfer t-shirts according to ranking and supply and demand. The interface therefore provides the right kind and number of t-shirts at an early stage, when the fashion wave runs from New York to Tokyo. We understand fashion as a virus that sends impulses around the world. This is reflected in our architecture, which consists of two components: the first is the fashion virus area, where the multiplying virus shapes the building. Like a virus, the first element then encloses the tower, the other of the two components. The virus is software, an interface, the emotional part of a public space. The tower is hardware, a server, the mechanical part, where t-shirts are stored in units. The tower contains up to 5000 t-shirts. They are served by a combination of CNC devices and a rotating storage system. It is an automatic process starting with storage and ending with the consumer, who then receives his order.